After 3 years of planning by Founder of TOC Production and organiser of IMVAF, Ms Excella Chong, on 20th November, the Inaugural International Music Video Awards Festival 2020 was launched.
Officially launched by Prof Dato Dr Jayles Yeoh, President of ASEAN Retail-Chains & Franchise Federation (ARFF) and celebrities, Lee Pei Ling (Singer-Songwriter), Masya Masyitah (Singer) and Ruby Faye (Actress) at Menara PGRM, IMVAF 2020 is said to be a platform to showcase culture and arts through entertainment and edutainment.
IMVAF 2020 will be promoting Positive Messages and World Peace through filming, music creation and performing arts. Artists must promote the 3Ps which are “we Protect humanity”, “we give Positive approach” and “we Provide edutainment”.
Creative artists who are interested to join can create videos in three different languages: English, Bahasa Melayu and Mandarin (with English subtitles where necessary).
Creative videos are not only open to Malaysians but also to Chinese (PRC). As long as the video showcases the relationship between Malaysia and China (in terms of history, culture, social, economy and many other subjects that enhances the “bilateral” relationship between the countries), or create awareness for Social Causes (such as child abduction, sexual exploitation, modern day slavery, forced marriages and etc), or promote other Positive Moral Values (such as filial piety, patriotism, ecocentrism and etc).
IMVAF 2020 is opened for 3 categories, which are:
- Youth & Students Category
- Open Category – Hobbyist & Semi-professionals
- Professional Corporate Category
Besides the Music Video Awards, IMVAF 2020 will at the same time organise a fashion show by showcasing Malaysian and International cultural collections. The festival will act as a platform for international designer such as Jackie Holliday into the Asian Market or have local Asian designer like The Mod House to be recognised on an international level.
Mr. Ho Kok Loong, Fashion Designer of The Mod House who was also at the event believes that IMVAF is a great platform for local and international designers to express and share their culture to different audience.
Prof Dato Dr Jayles Yeoh, President of ASEAN Retail-Chains & Franchise Federation (ARFF) believes that IMVAF 2020 would encourage Small Medium-sized Enterprises (SMEs) to promote their businesses through music videos which has been done by other countries like Korea, Japan and USA.
Through this, it is not a surprise to know that IMVAF 2020 is endorsed and supported by Recording Industry Association of Malaysia (RIM), Malaysia Retail Chain Association (MRCA), Asean Retail-Chains & Franchise Federation (ARFF), Malaysia Entrepreneurs’ Development Association (PUMM), The Confederation of Lau Clan Associations Malaysia, Professional Film Workers Association Of Malaysia (PROFIMA), and Ministry of Tourism, Arts and Culture Malaysia (MOTAC).
During the event, IMVAF 2020 will also be supporting and providing financial aids to charity organisations through their CSR and PEACE Movement. They will be helping The Giving Bank, Zy Movement Foundation Malaysia and Malaysia TCM & Western Treatment Cancer Charity Association.
If you guys are interested or would like to know more about IMVAF 2020, you should visit IMVAF 2020 website now. Come on and join IMVAF 2020, submit your best video today!