Even though it was on a Thursday and it was raining that evening, the Grand Launch of Robinsons Kuala Lumpur went on very smoothly.
Robinsons’ flagship store is located at Shoppes at Four Seasons Place, Jalan Ampang. It kicked off with a special invitation-only VIP Night for its guests to experience many exciting activities including shopping and retail experiences, exclusive gifts to be won, special promotions, games and giveaways.
Grand Launch of Robinsons Kuala Lumpur
What a fun-filled evening it was at the grand launch of Robinsons Kuala Lumpur, continuing up until midnight where guests enjoyed free flow of drinks and food as well as exploring each pop-up spaces made especially for the guests at that event.
First, there was a welcome speech by Group Chief Executive Officer (Asia) of Al-Futtaim Group, Mr Christophe Cann who informed the guests that Robinsons hope their shoppers would trust the store in bringing brand names that aren’t easily found elsewhere in Malaysia because Robinsons is not the average departmental store. It is more than your regular store and it is here to cater for different styles and needs.
“Robinsons is and always will be about curating what we provide to our shoppers so that each time they visit us, they will find something wonderful,” said Christophe Cann.
Other VVIPs who attended the Grand Launch of Robinsons Kuala Lumpur were Paul Delaoutre, President of Al-Futtaim Group; Ashley Tang, General Manager and Director of Robinsons Malaysia; YBhg Datuk David Ban, Executive Director of Venus Assets; and Zahir Kelvin Ong Abdullah, Director of Venus Assets.
Right after the launch, we were all entertained by the beautiful songstress Dayang Nurfaizah who sand songs by The Real Thing, Bruno Mars and Pharrell Williams. Dayang Nurfaizah wore a beautiful attire by Alexander Wang that night – which is available exclusively in Robinsons and Lavish Alice.
After a few songs from Dayang Nurfaizah, guests were able to entertain themselves with the many curated wonders available in the store.
There was the Virtual Fashion Box where guests were videographed in their gorgeous OOTDs and broadcasted live on LED screens in Robinsons Kuala Lumpur. There was also a kaleidoscope photowall to capture wonderful insta-worthy moments and carnival-like games available on each of Robinsons’ four floors. It was so much fun to play the Claw Machine, Wheel of Fortune and Ring Toss for a chance to win wonderful prizes from See By Chloe, Hugo by Hugo Boss, Adidas Originals, Dyson, KitchenAid, Nespresso and many more.
* These games were available for cardmembers and the public too on Friday, 26th October, when they purchase as the amount required to play the game (throughout the store) for a guaranteed chance to win themselves fantastic prizes.
On the same night, a #SecretlyWonderful Speakeasy Pop-Up Bar was set up exclusively for the event. Malaysia’s up-and-coming jazz-funk band Ryot Jones performed live the whole night with their energetic music.
What I loved most (and applaud!) was the #CuratedCollection Mystery Box that guests can purchase at RM100. The contents of the mystery box is definitely a surprise, worth from RM200, up to RM2,000! The best part though, all sales from the #CuratedCollection Mystery Box would go directly to Mercy Malaysia’s Palu Relief Fund to help communities that were affected by the earthquake and tsunami in Palu, Sulawesi.
It’s not just about fun and games on the grand launch of Robinsons, Kuala Lumpur you know. They surely know how to give back to the society as well.
* From 26th October to 28th October, cardmembers and the public can also contribute to Mercy Malaysia’s Palu Relief Fun by purchasing the #CuratedCollection Mystery Box at RM100. Everyone could get prizes either from Les Merveilleuses Laduree, Alexander Wang, Ted Baker and other brands.
Last but not least, guests of the night were encouraged to download the Robinsons Digital Passport which allowed shoppers to scan their personalised QR code at every touch point to redeem a gift via Robinsons’ special #CurateYourWonderful promo during the launch. My friends and I had a lot of fun looking for the touch points that night.
#CurateYourWonderful Only At Robinsons Kuala Lumpur
Robinsons’ flagship store sits proudly in a space of 200,000 sq ft, nestled in the beautiful Shoppes at Four Seasons Place. The spacious layout, stylish vibes and design even have a Personal Shopper Suites, which is a team of style consultants that are available in-store to assist shoppers on the best style tips and product for purchase.
Cool isn’t it?
Not only that, Robinsons Kuala Lumpur is not just a retail store but also houses in-store cafes like Starbucks Reserve, Crousserie Artisan Bakery and La Bodega (to be open in November 2018) so that shoppers can enjoy a cup of coffee or cake after many hours of retail therapy.
The brands you can find in Robinsons Kuala Lumpur includes some famous brands like Strathberry (a bag brand that is often seen on Meghan Markle), Hugo by Hugo Boss, Karl Lagerfeld and even the famous Korean cosmetic brand, Huxley.
Don’t worry though, you can expect to find anything for all budgets at Robinsons Kuala Lumpur.
So, what are you waiting for? Check out the latest and brand new Robinsons flagship outlet at Jalan Ampang today!